Have you ever been asked to sell the past? / Yes, the past, you read it right. We were asked to do that with Pago Fácil, Argentina's classic pay terminal, for its 25th anniversary. So, we did the only thing we could do in these cases, sell it by talking about the future. Yes, the future, you know... Chatbots, Siri, A.I. and all those things that Alici.a. doesn't have.
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Brand: PAGO FÁCIL / Media: Integrated Campaign / Agency: WundermanThompson Buenos Aires / DGC: Sebastián Tarazaga y Dany Minaker / DC: Pablo Maldonado / Ernesto Castaldini / Fernando Rossini / Copywriter: Jack Fonseca / Art Director: Jose Maria de la Quintana y Natalia Gomez Uyabán / Produced by: La doble / Music: Swing / Published: November 2019