PHILCO, The campaign shows a reality that each of us are exposed to during the summer, "The human heat". All those uncomfortable, sticky moments that we hate so much generated by the heat are made visible in this campaign under the concept "We all need an air conditioner", which comes to give us a break from the heat, but also from life.
TVC ENGLISH
TVC SPANISH
Brand: Philco / Media: Film Campaign / Agency: DON / CEO: Papón Ricciarelli / Partner and Chief Creative Office: Gabriel Huici / Chief Creative Officer: Alejandro Devoto / Groupers creativas: Pau Carboni y Belén Calzone / Creative Directors: Pablo Lupi, Ushe Ejarque, Andrés Borja / Creative Team: Jack Fonseca y Jonathan Mogollón (JACK&JOU) Produced by: Oruga Cine / Music: CCCI / Published: November 2023
AWARDS:
LAPIZ DE PLATINO 2024
1 LAPIZ DE PLATA FOR BEST FILM OF JANUARY