The virtual and real worlds are becoming more and more connected. / That's why Flybondi, Argentina's leading low-budget airline, decided to connect with a new audience by launching a promo into the gamer world for the first time ever, so mom can enjoy a real gift in the real world.

The action was launched on Mother's Day as an opportunity for kids to win a better gift for their moms and put an end to hundreds of years of gifts she doesn't enjoy.

BOARD

SPANISH VERSION

 
 

Brand: FLYBONDI / Media: Digital & Entertainment Awareness / Agency: HOY BUE by Havas / CCO Latam: Tony Waissmann / Creative Directors: María Luján Donaire / Hernán Damilano / Copywriters: Jack Fonseca /Art Directors: David Nuñez / Published: October 2021

AWARDS:

CIRCULO DE CREATIVOS ARGENTINOS
1 BRONCE DIGITAL GAMMING