CONTRADICTIONS /Nowadays we are witnessing news cases of racism, xenophobia and hatred towards the LGBTIQ+ community almost daily. This news are constant and the statistics are frightening. So, what about porn consumption statistics in the same countries? Looking at PornHub's 2021 Year in Review statistics, we discovered they reflect a completely opposite reality and so the idea was born.
With this campaign we set out to break social mandates that historically have been doing so much harm, and bring it to light that we still have a long way to go to overcome them.
CASE
Brand: Erotique Pink Media: Print Campaign Agency: HOY By Havas CCO Latam: Tony Waissmann DGC: María Lujan Donaire Head of Craft & Innovation: Hernán Damilano DC: Santiago Ledesma / Damian Palopoli Copywriter: Jack Fonseca Art Director: Jonathan Mogollón y David Nuñez Ilustrator: Antonela Silvestri Editor: Melina Gennaro Published: October 2022
AWARDS:
OJO DE IBEROAMÉRICA 2023
1 BRONZE FOR BEST PRINT CAMPAIGN
SHORTLIST FOR BEST CRAFT CAMPAIGN
LÜZER’S ARCHIVE
EDITION 222 // 4 IN BOOK // RETAILS
CIRCULO DE CREATIVOS ARGENTINOS 2022
1 GOLD FOR PRINT // 1 SILVER // 1 BRONCE // HONORABLE MENTION
PRESS:
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