HIGH COST / HOT SALE in Argentina is a date in which many companies compete to attract the attention of consumers with very attractive offers and discounts.
But Flybondi, the first LOW COST airline in the country, has the best prices and discounts all year round. Proud of that, we went out to prove it in a campaign that gave a lot to talk about.
BOARD
SPANISH VERSION
ENGLISH VERSION
Brand: FLYBONDI / Media: Digital Awareness / Agency: HOY BUE by Havas / CCO Latam: Tony Waissmann / Creative Directors: María Luján Donaire / Hernán Damilano / Damián Palopoli / Santiago Ledesma. Copywriters: Jack Fonseca / Nicolás Trapanese Art Directors: David Nuñez / Santiago Estevez Published: July 2021
AWARDS:
LAPIZ DE PLATINO 2022
GRAN LAPIZ DIGITAL / 1 GOLD DIGITAL
OJO DE IBEROAMERICA 2021
1 SILVER DIGITAL VIRAL MARKETING
CIRCULO DE CREATIVOS ARGENTINOS 2021
2 SILVERS // 2 BRONZES // 2 HONOR MENTIONS DIGITAL.
TOP5ADFORUM
BEST CAMPAIGNS AND ADS FROM LATIN AMERICA IN JULY 2021.
PRESS:
DossierNet / AdForum / Top5AdForum / LatinSpots / Insider / Total Medios / Adlatina / DossierNet / Siete Marca.